It’s in FitFlop’s DNA to take uncomfortable shoe styles and make them foot-friendly and all-day wearable. (Hello ballerinas and flip-flops…). Now we’ve turned our attention to wellies.

Previously a practical, but pretty uncomfortable, style to wear. So our in-house design team has utilised the science of biomechanics (study of movement) to create a comfortable wellington boot that feels and looks good. Yes really.
So just how did we put the wonder in WonderWelly?
1. Our design mirrors the natural shape of the foot. A simple idea that yields massive comfort dividends.
2. We used ‘springboards’ in the forefoot. Putting a bounce in your step. Literally.
3. We added a honeycomb heel. The design team have taken the traditional heavy, solid heel, hollowed it out and then replaced it with an impact-absorbing material.
4. We introduced a contoured insole. It evenly distributes your weight and alleviates pressure points.
5. We fixed on an adjustable buckle to our tall version. Keeping your boots on securely means no rubbing or slipping.

It’s in FitFlop’s DNA to take uncomfortable shoe styles and make them foot-friendly and all-day wearable. (Hello ballerinas and flip-flops…). Now we’ve turned our attention to wellies.

Previously a practical, but pretty uncomfortable, style to wear. So our in-house design team has utilised the science of biomechanics (study of movement) to create a comfortable wellington boot that feels and looks good. Yes really.
So just how did we put the wonder in WonderWelly?

1.

Our design mirrors the natural shape of the foot. A simple idea that yields massive comfort dividends.

2.

We used ‘springboards’ in the forefoot. Putting a bounce in your step. Literally.

3.

We added a honeycomb heel. The design team have taken the traditional heavy, solid heel, hollowed it out and then replaced it with an impact-absorbing material.

4.

We introduced a contoured insole. It evenly distributes your weight and alleviates pressure points.

5.

We fixed on an adjustable buckle to our tall version. Keeping your boots on securely means no rubbing or slipping.