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Celebrating women who inspire us on International Women’s Day

Blog / Females to inspire

This year’s International Women’s Day mission is #ChooseToChallenge, because the full and equal participation and leadership of women in all areas of life is a proven driver of public progress, but women are still underrepresented in public life and decision-making.

“Women are Heads of State or Government in 22 countries, and only 24.9 percent of national parliamentarians. At the current rate of progress, gender equality among Heads of Government will take another 130 years.”

Women are also risking their lives on the front lines of the battle against COVID-19 – as doctors, nurses, scientists and caregivers, but are paid 11 percent less than men. An 87-country  analysis found that only 3.5 percent of women have pay parity. As a woman-founded business, we at FitFlop choose to challenge the status quo, raise awareness, and ensure equal participation for all within, and -where we can have a positive effect- even outside of our business. For International Women’s Day, we celebrate five amazing women, who are challenging the status quo, forging their own paths, and choosing to lead through charity, film, commerce and community.

The Teacher with a Mission

Rebekah Wilson’s incredible spirit can be seen in the positive effect her recently-launched charity- Zarach has had on students living through the COVID-19 pandemic in poverty.  A primary school teacher in Leeds, UK, ‘Bex’ was spurred into action when one of her pupil’s arrived at school with bed bugs, and confided in her they didn’t have a proper bed to sleep in. Zarach now provides bed bundles to children in similar circumstances, focusing on the basics of Eat.Sleep.Learn. Her mission so captivated her local community that over 700 bed bundles have already been delivered. To donate, visit

The Storyteller

Maverick director, producer and CEO of Raggari Films, Minna Dufton, makes palpably empowering documentaries about the creativity, radiance and magic of being a ‘superwoman’. Her latest release, Big vs Small, chronicles Portugal’s pioneering female big wave surfer – Joana Andrade who teamed up with Finnish freediver Johanna Nordblad, to take on the legendary Nazare waves. Read more about her here

For Support & Maintenance…

When 39-year old TV-producer Helen Addis was diagnosed with breast cancer, she found herself unable to find toothpaste, shampoo, and other beauty products that her doctors approved for use. Knowing how key a good beauty routine was for her state of mind, Helen teamed up with make-up artist Lisa Potter Dixon to launch The C-List, a cancer-treatment-friendly storefront of chemo-friendly cosmetics (and skincare) with a sidebar of online community support . Profits from the C-List project will give back to women who need a lift. Bravo ladies.

The Spirit Hero

Tabitha Brown’s inimitably positive spirit has lifted a lot of people up over the last year, as she inspired her 80 million viewers with a nonstop joyous TikTok feed, teaching one-pot vegan roasts, and making gourmet meals from cans of beans. Her non-nonsense, upbeat attitude is infectious, and she’s the Queen of no-wallowing thinking. Follow her here:

The Olympic Quarter

Frustrated that women’s athletics get just 4% of media coverage, U.S. Olympians Alex Morgan, Sue Bird, Simone Manuel and Chloe Kimbanded together to launch TOGETHXR, a groundbreaking media platform with a focus on women’s sport, to inspire more female athletes everywhere. Maybe tune in before your next 10k ?

Let’s give more power to inspiring women everywhere, by Choosing To Challenge the status quo, and stepping up to lead the charge for the change.