You know they feel ah-mazing (as do we), but sometimes it’s nice to know why.
Here’s the science behind our shoes, explained…

1. Pressure diffusing

Our shoes maximise the surface area underfoot, so your weight is distributed evenly.  The result is each step feels springy, not jarring.

2. Lightweight

We spend a lot of time making sure our shoes lift you up, not weigh you down.

3. Cushioned

Thanks to our ultra-comfortable midsoles your feet will feel blissfully cosseted all-day-long.

4. Flexible

Stiff might be good for drinks, or even collars, but not for shoes. Our flex-friendly designs mean your feet can move freely.

5. Impact absorbing

Our range of midsoles feature different technologies (see the description at the bottom of every product page) – but each one ensures that no matter which style you pick, you will always feel as though you’re walking on a cloud.

6. Foot shaped

I know, shoes made to fit real feet, not a cartoon idea of feet. Genius

7. Biomechanically engineered

By studying (long and hard) the way the body works, we’ve designed our shoes to improve body alignment and enhance natural movement. So all of you feels good. Not just your feet.

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